Worth of Earned Media Generated
Return on Investment
Boost in Revenue
Background & The Challenge
Stretch Pizza is a newly opened Roman pizza shop that offers dine-in and take-out in the heart of Gastown, Vancouver. Before opening up, their team spent years in Italy training with master pizzaiolos and learning the art of Roman pizza.
With over 10 years of experience in the pizza and hospitality business, the Stretch owners were looking for someone bold to get the word out of their launch in Vancouver.
Why They Chose Tangoo
With a plethora of pizza places already established in Vancouver, Stretch was looking for someone who can not only think a little outside the box but also are skilled with online and offline initiatives. Our experience with restaurants and network of influencers made us an easy choice.
For the successful launch, we designed a multi-pillar strategy which focused on generating earned media. PR, media content, social media, and targeted business development were used in tandem to create the buzz.