To crack Vancouver's competitive pizza market, Tangoo helped Stretch Roman Pizza make their launch a home-run with a multi-pillar strategy.
Worth of Earned Media Generated
Boost in Revenue
Stretch Pizza is a newly opened Roman pizza shop that offers dine-in and take-out in the heart of Gastown, Vancouver. Before opening up, their team spent years in Italy training with master pizzaiolos and learning the art of Roman pizza.
With over 10 years of experience in the pizza and hospitality business, the Stretch owners were looking for someone bold to get the word out of their launch in Vancouver. But Vancouver is no stranger to pizzerias. How could they stand out amongst the more established spots and not eventually fall victim to the city's rising rent prices?
Make A Splash & Build A Presence
With competitors down the block at every direction, Stretch Roman Pizza wanted to stomp out their rivals by having a strong brand identity and entry to the Vancouver market to get the ball rolling.
WHY THEY CHOSE TANGOO
Creative & Risk Takers
With a plethora of pizza places already established in Vancouver, Stretch was looking for someone who could not only think a little outside the box but also who is skilled with online and offline initiatives. Our experience with restaurants and network of influencers made us an easy choice for Stretch.
A Multi-Pillar Strategy
For the successful launch, we designed a multi-pillar strategy which focused on generating earned media. PR, media content, social media, and targeted business development were used in tandem to create the buzz.
To let Vancouver know about the arrival of Stretch, we turned to the city's top local publications.
Vancouver publications DailyHive Vancouver, Georgia Straight, and Narcity Vancouver covered Stretch on their channels - each having more than 3 million monthly readers.
Social Media Contests
One of the best ways to promote a new menu or brand is to hold a giveaway. We held 3 giveaways that catered to their target audiences.
A box delivered for free on the Stretch account to show off their mobile fleet
Two boxes of pizza to celebrate our Instagram's milestone of hitting 5000 followers. 70% of our followers are local consumers and foodies!
An office catering contest on Stretch's account to capture new leads for the operations team to get in touch later.
Guerilla Marketing, Launch Party, and Influencer Marketing
Cookie cutter methods won't work in Vancouver competitive pizza market. We worked with the Stretch team to get their pizza in front of people by coordinating street teams.
To celebrate the launch of Stretch, we held a party in their Gastown location and invited media and our Tangoo Influencer community to commemorate this occasion!
Social Media PR
Grab people's attention with digital marketing that shows off your menu, staff, and unique story that you work so hard on every day to showcase.
PR Launch Party
Kick off your new location the right way. We'll deal with the event planning and media invites while you focus on rocking operations and the food.
Tangoo Creative Services
Capture attention with engaging creative media content like photography and videos.